If you read some previous posts of mine you already know that i’ve been using LeadBolt (an in-app and outside app advertising network) for a few months now, with great results. The rich media content unlockers offered by LeadBolt are very effective, especially if you’re developing a game where the interstitial format makes sense (e.g. a block ads between levels or giving additional content when user perform advertised task). Abaut Leadbolt everything is great but ther standard ad banners give slightly less cpm.
In december LeadBolt announced “App Wall” its their new advertising format. This is a full-page ad, there is no need for SDK integration, “App Wall” is simply embedded in a WebView. The app wall offers the user a list of free apps to download. If they click and download one of the apps, Leadbolt will pay you a referral fee witch is around 30-100 cents (at least for me).
When i heard about this i immediately fought about embedding this as one of menus positions. I called this position “Current Top Applications”. By integrating “App Wall” under this position you get easy and not aggressive for the user per per download money. User can simply choose to ignore that menu item if they’re not interested in the advertising (not annoyed user = happy user that use our app more often). List of apps on “App Wall” change very often so , users are likely to keep returning to this section day after day especially if they get interesting app that way.