You’ve already heard the buzz about LeadBolt’s high-performance ad format – Content Unlockers. It’s true what you’ve heard – app developers are generating fantastic eCPMs with this advanced ad type and i want to share some optimization tips with you on how we do this.
Unlockers enable users to “unlock” another level of your game, view quiz results or gain access to exclusive areas in your app, by completing one of the offers on your content unlocker. The unlocker appears when the users are at the peak of their engagement– right before they reach to the content they desire.
This is a traditional ad format which is so easy to integrate and displays targeted ads in the form of banner image or text ads on the screen during app usage.
Optimization Tips for Content Unlockers & Banner Text Ads:
Customize the skin of an Unlocker to suit the theme of your app
You can fully customize the colors, text and design of the ad to fit the theme of your app and retain your branding.
Customize the appearance of banner text ads
You can fully customize the background color and text of the ads to stand out from your app so that it will be more noticeable to users.
Multivariate Testing (Unlockers & Banner Text Ads)
Run multivariate tests on your customized content unlocker and banner text ads instantly to find out which combination is the most effective to achieve optimal performance for your app.
Multivariate testing involves setting up alternate versions of text, colors and other visual assets and then testing all combinations simultaneously to determine the highest performing ad settings for your users – We do all this for you with no hassle at all!
For more information about Multivariate Testing, visit this site